Gemma Labs, or Gemmist Beauty, is a subscription-based, e-commerce beauty start-up based out of Seattle, WA. With a lean team of 4, we built the brand from the ground up. Through research of the category, identifying our target’s needs, and facing the challenge of maintaining a premium brand (both product quality, visuals and comms) while sustaining cost-effectiveness, we reached the heads of thousands of happy customers.

Photo & Video Direction • Design Management • UX/UI Design • User Research • Visual Brand & Marketing Design • Animation • Packaging Design • Print Design • Paid Social Design • Copywriting

  • Role Creative Director
  • Date Mar 2019 – Jan 2022
  • URL

Packaging Design, Art Direction, & Styling: Kelly Duff
Photographer: Lucero Torres

Art Direction & Styling: Kelly Duff
Videographer, Editor, & Animator: Brian Oh

Art Direction: Kelly Duff
Videographer: Brian Oh
Designer: Lilia Montesinos